Celebrate PE: A Month Long Social Media Campaign

We’re making March all about PE: why it’s so important, how it’s made a difference during the pandemic, and how families can advocate for PE moving forward. Join Active Schools for #PEMovingForward, a social media campaign to celebrate PE! Follow along on Facebook and Twitter throughout the month for stories, resources, and activities to help make sure PE is a priority.

What Is It?
Launching March 1, Active Schools’ PE: Moving Forward campaign (#PEMovingForward) is a social media campaign aimed at parents in order to highlight the importance of PE—and PE teachers—for improving kids’ physical health, emotional health, and focus and to urge parents to advocate for PE in the coming school year(s).

Each week of the campaign, which runs from 3/1-3/27, has a theme that includes a way for supporters to get involved in the messaging or take action.

• Week 1: Show Us Your PE – people can post stories, photos, videos, etc. of what PE has looked like for them this year using #PEMovingForward.
• Week 2: Thank a PE Teacher – people can tag their child’s/students’ PE teacher or school and give them a shout-out.
• Week 3: Raise Your Voice – people can learn how to advocate for PE.
• Week 4: Take Action for PE – people can download a template letter to help them reach out to their principal and/or school board to urge them to prioritize PE next year.

How Do I Participate?

1. Promoting the campaign to your supporters/followers using the below sample content
2. Sharing/retweeting weekly campaign content (stories, resources, etc.)
3. Urging your supporters/followers to participate in the weekly action
4. Model to your supporters/followers how to participate in the weekly action by posting your organization’s PE stories, relationships with awesome PE teachers, and similar
5. Sharing your own PE-related content to join the conversation using the hashtag #PEMovingForward

Visit the Campaign webpage: www.activeschoolsus.org/pemovingforward

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The Active Schools movement brings together more than 90 organizations and thousands of individuals who are champions for school physical education and physical activity (currently over 44K) to help ensure that kids get at least 60 minutes a day of before, during, and after school physical activity by revolutionizing how schools integrate movement and learning.